CURRENT TRENDS
Posted by AdvisorNet Benefits on October 15, 2009
Current Trends in Benefits
Many employers and self-employed individuals are investigating Consumer Driven Health Care (CDHC) with
individual health benefit accounts due to the convergence of three powerful trends: rapidly increasing premiums
for traditional health insurance; a backlash by employees and providers against managed care with provider-side
cost constraints; and a rise in health care consumerism fueled by the internet and direct-to-consumer advertising
for health products and services. Employers and self-employed individuals are exploring whether CDHC can
contain health care costs and increase consumer choice and satisfaction concerning health care.